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Fry, J, Fuller-Love, N & Owen, R 2025, 'Marchnata tocynnau VIP a lletygarwch: Dadansoddiad cymharol o safbwyntiau cwsmeriaid a’r diwydiant digwyddiadau yng Nghymru a’r Deyrnas Unedig', Gwerddon, no. 39, pp. 23-50. 10.61257//HEOY7442

Fry, J, Fuller-Love, N & Owen, R 2025, 'VIP/Hospitality Event Packages: Using Online Reviews to Improve the Ticket Purchase Journey Map', Event Management, vol. 29, no. 6, pp. 871-890. 10.3727/152599525x17367484906390

Fry, J, Herring, B, Llywelyn, S, Thomas, A & Saycell, A 2024, Embedding employability into a business school dissertation module. in S Norton & A Penaluna (eds), Unpacking the 3Es: A national perspective. Cyngor Cyllido Addysg Uwch Cymru | The Higher Education Funding Council for Wales, pp. 17-26.

Fry, J 2022, VIP Hospitality Packages: Style Over Substance? in T Brown, P Higson & L Gaston (eds), Events MISmanagement: Learning from failure. Goodfellow Publishers, Oxford, pp. 137-158. 10.23912/9781915097101-5230